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The Design of Everyday Things by Don Norman
The Design of Everyday Things is considered essential product design reading. Don Norman is an expert in the field, known for his advocacy for user-centered design. He is excellent at introducing concepts and painting them with examples that make them easier to understand. He shares useful heuristics and models of human behavior that can help you design more usable products.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Why do some products capture widespread attention while others flop? What makes people engage with certain products? Is there something that hooks them? Nir Eyal answers these questions by explaining the Hook Model—a four-step process embedded into the products of many successful companies to engage people. His book is a must-read for everyone who wants to drive user engagement and create commercially-successful products.
Don't Make Me Think by Steve Krug
Don't Make Me Think was established as one of the most influential design books when it was published in 2000. Many designers consider it a classic on web and mobile usability. Steve Krug is a consultant making his living evaluating others' digital products. The book takes us through the mindset of the end-user who seeks to fulfill their needs while using a digital product. The usability is evaluated by focusing on the user's experience and what they are hoping to get from the product.
The Laws of Simplicity by John Maeda
Simplicity is the ultimate sophistication, and simple product design is the best design. But even though we love simple design, sometimes we find ourselves caught up in a logical paradox: we want simple products that allow us to do complex things. InThe Laws of Simplicity, John Maeda offers 10 laws for balancing simplicity and complexity in business, technology, and design.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
Jake Knapp created the Google Ventures sprint process—an approach of moving from idea to prototype to decision within five days. This approach is focused on defining the problem, generating solutions, evaluating them, building a prototype, and finally testing the prototype with real users to get valuable feedback. The critical difference between this and a traditional design approach is the speed and level of engagement from the product team. A close collaboration between individual team members and strict deadlines are two properties that make this technique so good.
UI is Communication: How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication by Everett N. McKay
User interface design is a challenging, multidisciplinary activity that requires an understanding of a wide range of concepts and techniques. This book saves the day for product designers because it provides a single perspective that they can use to simplify a complex UI design process by turning it into a small set of objective principles. InUI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication.
The Art of Innovation by Tom Kelley
IDEO is the widely admired design company that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and many other cutting-edge products. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. On the contrary, the company believes everyone can be creative. Tom Kelley, general manager at IDEO, takes readers behind the scenes of this company to reveal its strategies for creating innovative products.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown
This is one of the great design books devoted to the role of design in organizations. InChange by Design, Tim Brown introduces the idea of design thinking—the collaborative process by which the product designer′s sensibilities and methods are employed to match the target audience's needs. The author stresses the importance of considering design decisions that are viable for users and businesses both.
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